Legit Fish is founded on the belief that the seafood industry can benefit from a supply chain that is efficient and transparent. We believe that this will bring more value to those who strive to bring the best product to market. Whether it is through our logistics and ERP system or our third-party traceability system, we are bringing products to the industry that improves the entire supply chain from vessel to consumer.
The Legit Fish Team has decades of experience in the seafood industry and technology development.
FOUNDER & CEO
Mike Carroll serves as VERTEX Division Manager of Fisheries and Aquaculture Services. He has more than 25 years of experience in the seafood business from captaining a commercial fishing vessel to negotiating hundreds of millions of dollars in seafood procurement deals for major US retailers and restaurants. Mr. Carroll has held numerous seafood industry roles in companies like Ahold, Legal Seafoods and Fishery Products International. Mr. Carroll has worked extensively in procurement, operations and compliance for various large retail, restaurant and specialty seafood processors distributors. Mike has also worked within the environmental sector for the New England Aquarium and Global Trust Certification Body. Mike has extensive experience and contacts in the seafood trade and environmental sectors.
Kevin C. Dutt
Kevin Dutt is a tech entrepreneur who has successfully launched several ventures. He led operations and product development in the successful launch of BigBelly. Most recently, he founded and oversaw RainBank, a smart, stormwater management technology company. He has extensive expertise in leading rapid growth of operations and revenues. Kevin’s startup experience has focused on strategy, operations, and product development. Prior to working on ventures, Kevin worked in management of major companies including Bayer, AMP, and International Paper. He earned his Mechanical Engineering degree at Princeton University and his MBA at Boston University.
Phil Gibson’s experience in the seafood/meat industries spans over 30 years. From 1991 through 2012 he was at Safeway USA, holding a number of management positions at both regional and corporate levels. In his last position as corporate Seafood Group Director, he was responsible for sales and profits, sustainable sourcing, marketing, private-label products and retail training and execution programs. He was the creator of Safeway’s Waterfront Bistro frozen seafood line, generating over $100 million in annual sales by its third year and ultimately including over 70 SKUs of frozen, refrigerated, and shelf-stable products. He is the architect for Safeway’s groundbreaking Sustainable Seafood program and the recipient in 2011 of the SeaWeb Seafood Champion award.
LEARN MORE & Say Hello!
We would love to have the opportunity to tell you more about our seafood product management and traceability software and how it can improve your business.